Make a rough sketch of how the display will look like. Write down what materials and tools you will need.
Create a time-line / checklist: This week copying and laminating - Next week: visit 2 dollar shops. - Two weeks: covering display boxes with matching paper - Three weeks: sea shells and driftwood collection
TIP: Staple at an angle
Creating a display is exciting - demolishing one can be a hard job, especially when you can't get the staples out.....
Your job will be much easier when you hold the stapler at an angle. The staples will stick out a bit at one side - perfect to get hold of them with pliers and pull them out.
TIP: Use a glue gun
Glue guns are the most fantastic tools when creating displays. You can attach all sorts of materials like hard plastic, metal, fabric and everything else you can think off.
Be careful with your fingers (blow - blow) the glue is very hot and you easily get blisters
TIP: Don’t overdo it!
Too much text, images or books on display too close together distract the eye.
Each object needs its own space. Think of a shop window that is more than full with appliances, you can’t distinguish one object from the other, while carefully placed objects attract the attention.
TIP: 3D effects
Create a 3D effect by attaching rods or metal strips to your display and hang little objects on them, like fur animals – toy cars/planes/boats – artificial flowers – little books or lanterns.
Staple cones or little boxes with contents to the board or little artificial lemons and cherries like in the GREEN FINGERS display.
Old umbrellas without the fabric but with a good frame are fantastic as a display base
You can hang little objects like postcards, notices, little books, art objects etc from the frame. Voile fabric draped over the frame will give it an extra elegance.... let your imagination run wild and try it out!!!
TIP: Think inside the box!
Boxes are FANTASTIC display material. Cheap, versatile and easy to use. Get some from your local supermarket and cover them with a nice wall- or wrapping paper matching your display. In an instant you've created extra display space. You can use different sizes for different levels of displays.
Or you staple boxes to the display board for books as in the above photo or to display all sorts of other materials
TIP: Pay attention to detail….
Be professional. The eye registers far more than we’re aware of. Torn images, staples in odd places, wrinkled, curled or discoloured paper, wrong angles, bulging or loose posters are messages to the customer that your display is not worth looking at - otherwise you would have given it more consideration.
TIP: Don’t reinvent the wheel….
Keep an open mind for unusual, funny or cartoon-like images in magazines, books and daily papers. Cut them out or copy them and store them for when you need inspiration. One unusual image can be the base for an imaginative display. You don't need to do all the hard work yourself.